Image courtesy of www.washingtontimes.com
Charles changes CoverGirl’s history, stereotypical expectations
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Because of putting on makeup in his own way, through social media 17-year-old James Charles got named as the brand, CoverGirl’s newest and first male ambassador in its 58 years history. He is a high school senior in NY who has 1 million views on his YouTube channel along with over 100,000 subscribers.
“Meet [James] Charles: makeup artist, boundary breaker, and the newest CoverGirl,” CoverGirl Twitter said. Charles also announced it himself on his various social media platforms, all on Oct. 11 and is now in the process of creating a television advertisement.
It is awesome to hear about rare, extraordinary, inspiring people who has backgrounds just like anyone else but makes their dreams come true and breaks stereotypes and expectations. It is even better knowing that Charles was discovered over social media by doing what he enjoys since it shows how you can be anything you desire these days. I admit, I was pretty shocked about the news, and yes I did learn about this on social media platforms.
According to an article on CoverGirl’s actions by a business magazine Fortune, CoverGirl chose Charles due to their skills with marketing towards the people, the people of this generation nowadays.
“I’d been watching makeup tutorials for years and years, but I’d never actually done it,” Charles said in an interview with The New York Times. “And I was, like: ‘Girl, I will do your makeup. But if you look awful, I’m not taking credit for it.’ She was, like, ‘O.K., we’ll do it because I have no other option.’ And she ended up looking absolutely stunning.”
Charles answered questions regarding his capabilities as a CoverGirl, makeup tips, others’ opinions to gay rights and drag’s comparison to himself.
“They are really similar in expressing yourself and releasing your creative juices,” Charles said. “But boys in makeup are boys in makeup. When you’re a drag performer, you’re a boy in makeup performing as a female. Drag is performance artistry.”
Senior John Le expressed his opinions on the information of that the newest CoverGirl is a “cover boy.”
“I actually like the idea of a guy being able to be on the cover,” Le said. “It’s one of those steps that become a big leap for those who are breaking from the stereotype of gender roles rather than being uncomfortable staying within them.”
He continued on and explained an example of a stereotype that is possibly going to break.
“[One stereotype] is to follow their ‘roles,’ what they were told or taught about how boys and girls are suppose to be,” Le said.
Who’s the next CoverGirl– a non-celebrity boy? Yes, it is. If more and more different people arise from the dust of traditional customs and mold into their individual self with no restrictions as in force field of stereotypical expectations, then the society, world, universe is actually improving.
